![]() Some listings have disappeared from the phone book over the years. “We’re definitely not getting business from the yellow pages.” We get networking business and have a lot of agents on the street,” Kopetas said. If you need a plumber or an electrician, a veterinarian or a doctor, most times you look in the phone book.īut if you want to buy Internet telephone service, it appears you usually research it on the Internet, said Michael Kopetas, an owner of Clarity Telecom in Evergreen, which is under the new listing “Voice over Internet Protocol,” more commonly known as Internet phone service. There are typically between 3,000 and 4,000 categories in the yellow pages, he said. The online and printed versions contain the same listings, but some headings are different in Dex online. About 23 percent used Businesses that buy an ad in the yellow pages also get a free online listing, Brown said. “There are a lot of health benefits here.”ĭex holds focus groups and relies on other public feedback to decide on new entries.Ībout 72 percent of adults in Denver used the phone book in the past year, according to media research firm Knowledge Networks/SRI. “We’re guys, but we’re finally comfortable enough to stand in the locker room and say, ‘She did a really good job on my nails,”‘ Simmons said. Metrosexuals – men interested in health and appearance – are driving the rise in day-spa use, said Michael Simmons, spa director at the St. Teeth whitening muscled its way into the book last year with 10 entries, jumping to 13 in the 2006 book. Health and beauty services also are booming, with the number of “spas – beauty and day” listings up 31 percent from 80 in 2005 to 105 this year. “We were listed under motorcycles, sales, service and repair,” Shattuck said. “We used to be under check cashing, but we don’t do check cashing we just do payday loans,” Carlson said. Many payday loan firms jumped at the chance to display their specialty niche in the yellow pages, said Ken Carlson, state director of Express Cash, which has four Colorado offices. Topping this year’s unveiling of 15 new categories is “payday loans” with 56 listed businesses, many of which previously existed under the heading of simply “loans” or “check cashing.” ![]() “We look at various trends and offer new headings and delete old ones as things change.”Īmong the new categories, “home staging” helps customers find furniture and other homey touches that realty agents use to make vacant homes look lived in a “faux finish” is a painting technique. “The pages can be a good snapshot of society at any given time,” said Jerry Brown, a Dex spokesman. Scooters broke free from motorcycles while “faux finishes” and “home staging” also made inaugural appearances this year in Denver’s arbiter of business and consumer trends, the 2006 Dex yellow pages. Digital Replica Edition Home Page Close Menu
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